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Health Care Communicators' Efforts Honored in Statewide Competition

Emerald Award Logo (May 3, 2024)—The Kansas Association of Health Care Communicators recently recognized Kansas hospitals and health systems for excellence in public relations and communications efforts through its Emerald Awards competition.

Emerald Awards are given annually to Kansas hospitals and health systems that excel in communications, special events, advertising, video and other categories. Three marketing professionals from Alaska, Southern California and the District of Columbia, with extensive experience in health care marketing, evaluated this year's entries for planning and research, implementation, cost-effectiveness and results.

The 2024 Emerald Awards were presented at the Kansas Association of Health Care Communicators Spring Conference on April 26, in Topeka. In addition to the 19 Emerald Awards and 29 Certificates of Merit presented this year, judges selected one entry as Best of Show. This year’s Best of Show winner was “Margaret Potter – Shave to Save,” by the Advent Health marketing team in Shawnee Mission, Kan. This video told the story of an oncology nurse at Advent Health Cancer Center who has shaved her head for the last 12 years to raise awareness and funds for patients going through cancer treatment. The video garnered national media attention and more than 20 million impressions. The news release includes a complete list of those honored. 

--Cindy Samuelson