(April 19, 2024) – For this year's National Hospital Week, May 12-18, the American Hospital Association is providing hospitals with new, ready-to-use tools that give hospitals quick access to creative content and makes it easy to engage in the important work of telling the hospital story. Additionally, the Coalition to Strengthen America’s Healthcare will boost these messages through its broader media campaign reflecting the positive role hospitals and health systems play in ensuring patient access to 24/7 care.
- Communications Resources: AHA created a one-stop web resource for hospitals and health systems to find communication materials related to National Hospital Week and beyond. This resource hub has been updated for easier use and integrates content on priority issues along with social assets that can be adapted with your hospital logo. Find the latest toolkit here.
- Radio Public Service Announcements: AHA has created a 15-second and 30-second radio public service announcement celebrating National Hospital Week and thanking our communities for trusting us with their care. Additionally, hospitals can download a 60-second PSA audio template and add a customized quote, creating a PSA for local distribution.
- Spotlight on Hospitals: The AHA regularly features the people and programs from hospitals across the country that save lives, help families and connect communities. Find spotlights in your state or sign up to have your organization featured.
- #WeAreHealthCare: AHA's ongoing social media campaign continues to amplify health care workers’ voices sharing their personal reasons for being in health care. This series spotlights hospital workers from different areas within hospitals and health systems, such as food services, human resources and environmental services, as well as more broad examples of community outreach and impact.
Visit AHA's National Hospital Week webpage to access logo, graphics, digital toolkits, videos and other resources. Visit the Coalition to Strengthen America's Healthcare webpage to learn how its expanded mission is supporting hospitals and health systems through local advocacy, paid media and grassroots engagement.
--Cindy Samuelson