If the rate of community spread continues to increase at its current rate, Kansas hospitals will quickly be unable to meet the critical care needs of Kansans across the state. We need Kansans to change their behaviors and act fast to curb the spread of COVID-19. While we may not change the hearts and minds of everyone, this targeted public campaign can move key audiences to make changes that will ultimately be lifesaving.


Campaign Goals

  • Ignite a sense of unity, community and responsibility in doing everything we can to curb the spread of COVID-19.
  • Reduce COVID-19-related pressures on Kansas hospitals during the 2020-2021 winter season, in order to prevent hospitals from being overwhelmed, and threatening normal standards of care for Kansas citizens.
  • Encourage Kansans to wear masks, wash their hands, avoid large social gatherings and keep their distance during the holiday season.
  • Provide an environment where Kansas businesses, schools and other services can safely remain open.