The Jelly Bean Effect
Customers stay loyal when the organizations and people they work with create an emotional connection. That’s the message Patrick Henry, former Nashville songwriter and featured performer on the SiriusXM Radio Family Comedy Channels, wants his audience to take home with them. Growing up in the football town of Auburn, Alabama, Henry saw firsthand how fans are made. His background, in part, led to the realization that engagement is the foundation for loyalty, and loyalty is the foundation for emotional and financial buy-in. Henry often says, “We learn best when we are being entertained,” which is why his audiences can look forward to humor, guitar playing and original songs during his session.